The Critical Components Your Marketing System Absolutely Must Have…
(Ignore These At Your Own Peril)
Key Marketing Component #1:
Marketing Funnel That Automates The Parts Of Your Business That Aren’t Fun And Don’t Make You Money.
Normally, the process for selling a product or finding a qualified business partner looks like this:
- Buy Leads or meet strangers
- Call leads to see if they are open to hearing about the product or business
- Show people the business plan and/or explain the products
- Answer question
- Follow up a few days later
- Answer more questions
- Hopefully make the sale or get a new business partner
Yes, all these steps are necessary, but if you really think about it, that’s a lot of time and emotional energy put in before you even sell a product or a new partner joins your business team.
(Not to mention, you don’t actually get paid until the last step…if you make the sale!)
As a successful entrepreneur, you need to focus your time and efforts where you’re getting paid.
A good marketing system will have a ‘pipeline’ set up that automatically walks your prospects through each step of the process without your direct involvement.
Bottom line: You don’t spend your time selling, telling, and explaining because the system does it better than you can and it’s WAAAYY more efficient.
And quite possibly the best part of using a system like this is it makes it so you’re no longer required to chase people down…they come to you.
Of course, this leads us to an obvious question: How do you get prospects into the ‘pipeline’ in the first place?
Key Marketing Component #2:
Step-by-Step Training On How To Generate Targeted Traffic Quickly, Easily, and Cost-Effectively.
Once you have a tested and proven marketing pipeline in place, you need traffic.
“Traffic” is just a fancy word for real people who visit your web site. And frankly, learning how to get traffic is really hard without the right system of learning.
There are literally hundreds of marketing tutorials and so-called “systems” for generating traffic, and I can tell you with great certainty… if you don’t already know how to generate traffic online, you’ll drown in information overload!
Sifting through all the bad information out there can take you years.
Furthermore, without instructions that explicitly tell you what to do first, second, third, etc., you will continue to struggle.
Why?
Because knowing the right things to do is not enough; you have to know the right things to do, AND the right order to do them in.
Many of the traffic generation “systems” use the “shotgun approach”. They give you a whole bunch of methods all at once, then leave it up to you to pick and choose what to do and in what order. This leads to confusion, being overwhelmed, and… procrastination.
A far better approach would be a marketing system that:
- Teaches you one new method for generating traffic.
- Lets you actually use that method.
- Tests your mastery of that method.
- Then — and only then — teaches you the next method for generating traffic.
This is also very important because even if you are an internet marketing and computer whiz, the majority of the people on your team will not be, which means proper training is the key to you duplicating by helping them.
Key Marketing Component #3:
Continuously Updated Traffic Generation Training.
Traffic generation methods change all the time.
For instance, a few short years ago you could open a Google Adwords account and start advertising online for a few pennies a click. If you screwed up, no big deal. You only wasted a few dollars.
Today, you’re looking at paying 50 cents, a dollar, even $5 or more for a single click. If you mess up even a little bit, you’ll be screwed out of hundreds and possibly thousands of dollars.
(Anybody who’s been marketing for very long has heard of somebody who turned on a Google Adwords campaign, went to sleep, and woke up to a bill of $3,000 or more – not a good way to start the day, if you ask me.)
Remember: If you don’t stay on top of the changes of how to drive traffic online, you could very quickly find yourself spending thousands of dollars a month with nothing to show for it. Or you may find that a rich source of traffic has completely dried up, leaving you with an empty marketing funnel (not good!).
What I’m trying to get at is this: what may have worked a few years ago – or even a few MONTHS ago – is often no longer relevant. Which is why it’s so important to always be current on what’s working TODAY.
An excellent marketing system will do that for you.
It will keep you on the cutting edge so you’re always using the most effective marketing and traffic generation techniques to fill your pipeline with hungry leads.
That’s obviously a very high level checklist, but if you can make sure the marketing system you use has those components, it will be worth its weight in gold!
The Critical Components Your Marketing System Absolutely Must Have…
(Ignore These At Your Own Peril)
Key Marketing Component #1:
Marketing Funnel That Automates The Parts Of Your Business That Aren’t Fun And Don’t Make You Money.
Normally, the process for selling a product or finding a qualified business partner looks like this:
- Buy Leads or meet strangers
- Call leads to see if they are open to hearing about the product or business
- Show people the business plan and/or explain the products
- Answer question
- Follow up a few days later
- Answer more questions
- Hopefully make the sale or get a new business partner
Yes, all these steps are necessary, but if you really think about it, that’s a lot of time and emotional energy put in before you even sell a product or a new partner joins your business team.
(Not to mention, you don’t actually get paid until the last step…if you make the sale!)
As a successful entrepreneur, you need to focus your time and efforts where you’re getting paid.
A good marketing system will have a ‘pipeline’ set up that automatically walks your prospects through each step of the process without your direct involvement.
Bottom line: You don’t spend your time selling, telling, and explaining because the system does it better than you can and it’s WAAAYY more efficient.
And quite possibly the best part of using a system like this is it makes it so you’re no longer required to chase people down…they come to you.
Of course, this leads us to an obvious question: How do you get prospects into the ‘pipeline’ in the first place?
Key Marketing Component #2:
Step-by-Step Training On How To Generate Targeted Traffic Quickly, Easily, and Cost-Effectively.
Once you have a tested and proven marketing pipeline in place, you need traffic.
“Traffic” is just a fancy word for real people who visit your web site. And frankly, learning how to get traffic is really hard without the right system of learning.
There are literally hundreds of marketing tutorials and so-called “systems” for generating traffic, and I can tell you with great certainty… if you don’t already know how to generate traffic online, you’ll drown in information overload!
Sifting through all the bad information out there can take you years.
Furthermore, without instructions that explicitly tell you what to do first, second, third, etc., you will continue to struggle.
Why?
Because knowing the right things to do is not enough; you have to know the right things to do, AND the right order to do them in.
Many of the traffic generation “systems” use the “shotgun approach”. They give you a whole bunch of methods all at once, then leave it up to you to pick and choose what to do and in what order. This leads to confusion, being overwhelmed, and… procrastination.
A far better approach would be a marketing system that:
- Teaches you one new method for generating traffic.
- Lets you actually use that method.
- Tests your mastery of that method.
- Then — and only then — teaches you the next method for generating traffic.
This is also very important because even if you are an internet marketing and computer whiz, the majority of the people on your team will not be, which means proper training is the key to you duplicating by helping them.
Which leads us to component #3…
Key Marketing Component #3:
Continuously Updated Traffic Generation Training.
Traffic generation methods change all the time.
For instance, a few short years ago you could open a Google Adwords account and start advertising online for a few pennies a click. If you screwed up, no big deal. You only wasted a few dollars.
Today, you’re looking at paying 50 cents, a dollar, even $5 or more for a single click. If you mess up even a little bit, you’ll be screwed out of hundreds and possibly thousands of dollars.
(Anybody who’s been marketing for very long has heard of somebody who turned on a Google Adwords campaign, went to sleep, and woke up to a bill of $3,000 or more – not a good way to start the day, if you ask me.)
Remember: If you don’t stay on top of the changes of how to drive traffic online, you could very quickly find yourself spending thousands of dollars a month with nothing to show for it. Or you may find that a rich source of traffic has completely dried up, leaving you with an empty marketing funnel (not good!).
What I’m trying to get at is this: what may have worked a few years ago – or even a few MONTHS ago – is often no longer relevant. Which is why it’s so important to always be current on what’s working TODAY.
An excellent marketing system will do that for you.
It will keep you on the cutting edge so you’re always using the most effective marketing and traffic generation techniques to fill your pipeline with hungry leads.
That’s obviously a very high level checklist, but if you can make sure the marketing system you use has those components, it will be worth its weight in gold!
