Tag Archive - Branding

Branding Yourself is Key to Generating Traffic to Your Online Business

March 23, 2012 in Blog Marketing, Blog Traffic, Branding, Facebook with Comments Off

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Branding Yourself24 Branding Yourself is Key to Generating Traffic to Your Online Business
I want to share information with you that is going to show you how to get your online business into profit and take your business to the next level.

A lot of people are now seeking out home businesses and that is Great! The home based business industry is a rapidly growing industry and is pumping out new millionaires all the time. What is Not Great is that many people are jumping into this industry with both feet before acquiring the marketing knowledge necessary so they can get their business in front of the hungry business opportunity seeking public.

Going into an online business is a lot more than putting a replicated website on the Internet. You also need to learn how to Brand yourself because people buy you first before they buy your business opportunity or your products. One of the ways to brand yourself is to create a blog that contains a lot of information about you. Call the blog a, “Who Is” site. For example, your blog would be called, www.WhoIs(your name).com. Your prospects want to like and trust you first before they buy what you are selling. Think of it this way, there are most likely others already selling what you are selling or want to sell, so why should people buy from you? The answer goes back to, people have to like and trust you, and that’s the bottom line.

Do you think a major franchise is going to let you buy and run their business without you getting the training necessary to operate the business in the proper way. I think not, and you should think of YOUR Business in the same way

So there you have it, there are two aspects of your business which you must market; first yourself and then your business. I suggest that before you invest in a business, get marketing training.

I don’t want to see you waste your money; this is a great industry and you can generate a wonderful income…just get trained first. If you already have an online business but are going no where fast, put it aside for a while and get marketing training.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Brand Yourself and Your Speaking Business – Build an EBook

March 20, 2012 in Branding with Comments Off

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Brand Yourself4 Brand Yourself and Your Speaking Business Build an EBook
The myths continue! For instance, that a real book must be in print and it must be over 160 pages. If you’re a speaker, you need to rethink the premier approach. You can brand yourself and your business with a short book and self-publish it. To get more bookings, get your word out to thousands, gain credibility, earn ongoing and increased streams of income, a vast virtual promotion….

Overcome the Myths and Start Now

1. You can write your short (50 pages to 100 pages) print and eBook at the same time using Microsoft Word..

Speakers need to know that business people’s reading hours are down from 123 hours per year in 1999, to 109 hours in 2001. The figure is much lower today. Your audience wants short how-to books.

Speakers have the edge over other businesses because you already have past talks, cassettes, or articles you’ve already written. Just dust them off with a new angle for each audience. This approach creates even more information products that fill that wealth stream.

2. If you don’t get a book out, you don’t get the bookings, your word out, or ongoing lifelong income.

3. To get started:

-Write about what you know – you are the expert.

-Solve your audience’s problem or challenge.

-Premarket with the “9 Hot Selling Points.”

-List 5-10 benefits and features of your book.

-Know your thesis before you write a word.

-List 3-5 major topics to later become your chapter titles.

-List 3-5 sub points for one chapter title.

Take just five-ten hours a week to get your book written in less than a month and watch your speaking business thrive!

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Multi Level Network Marketing – Brand Yourself As a Leader Using Twitter

March 5, 2012 in Blog Marketing, Blog Network, Branding, MLM, Network Marketing, Twitter with Comments Off

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Branding Yourself21 Multi Level Network Marketing Brand Yourself As a Leader Using Twitter
Twitter.com is the hot social media property where savvy multi level network marketing reps are finding lots of quality leads. If you have been looking for a new venue for recruiting for your MLM business, you’ve got to give Twitter a try.

By now, most people know that Twitter is a microblogging platform where people can send short, 140 character messages that tells those in their network what they are doing. But far from being just a venue for virtual water cooler conversation, Twitter has become a gathering place where people tweet about the news, what’s happening in the world, and even what’s on their supper plate.

This article is going to give you a few tips so that you feel a bit more confident jumping in there and learning how to work twitter in order to brand yourself as a leader in your network marketing organization.

Create your profile
The first thing you need to do is find a good, clear picture of yourself. Create your twitter profile be following the easy steps you’ll find on the website. Either use your name or come up with a catchy twitter handle (@JohnSmith, or @vitaminguy)

Don’t try to get too clever. You want for there to be some association between your twitter handle and who you are or what you do. Use keywords in your short bio and include a link to your blog. Use a custom background that reflects the image of your blog.

Build your network
Add the people in your email contacts who are already on twitter and invite those who aren’t on already to join. Start searching for interesting people to follow. Search for people in your industry, people who share things in common with you, and people who you would probably normally hang out with if you met in person.

Please understand that it will do you no good to have a massively huge number of twitter followers who you have nothing in common with and who don’t care about what you care about. The goal is quality over quantity.

Be a resource
Now it’s time to get in there and mix it up. Start sending out tweets about what you’re up to, tweet your blog posts, re-tweet interesting posts by others in your network and share stuff that you find online with your network on twitter. Share what you know, say smart things, tweet inspirational or controversial quotes. Use your tweets to brand yourself as a leader who is knowledgeable yet approachable.

Now that you have created a network and begun to brand yourself, you can begin tweeting about your company, your opportunity and your products. Keep a healthy ratio of informational tweets to promotional tweets. Social media followers really **** it when people join just to blast their ads, so keep it relevant.

Twitter is a fun way to get exposure and brand yourself in multi level network marketing.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Social Media and the Pop Culture

March 4, 2012 in Blog Marketing, More Social Media with Comments Off

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Socail Media22 Social Media and the Pop Culture
Why would a popular musician or singing group put a social media page together? After all, aren’t they busy enough without adding the interaction that seems to be required of a social media site?

In most cases these artists do not develop these pages as a result of having too much time on their hands. In fact, most of these artists do not have a significant amount of free time to devote to a social media site.

That being said the social media site becomes an incredible means of immediate connection with fans. The social media page contains audio streaming of popular songs, video streaming of current music videos, photo galleries and of course an online blog.

These tools provide a sense of immediate connection between fans and artist. Since the page development of social media sites is all online the artists can update their page from anywhere they can gain an Internet connection (often wi-fi hot zones).

Obviously there are those who have some help in getting everything online and keeping things updated, but the point is a majority of artists have gained a clear understanding that an online community provides an incredible mechanism for marketing to already motivated fans.

Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t-shirts, hats, sweat bands, posters, magnets and many other branded items from the artist.

A social media site allows these artists to let fans know of significant achievements, news or offer information on the pre-release sale of new audio projects.

Fans take the time to post replies, ask questions and send site-controlled messages to the artist.

In so many ways the world of social media has allowed the famous to be viewed as approachable and friendly. The mystery of the artist is less mysterious and concerts can be viewed by many concertgoers as something a bit like a gathering with friends.

In an odd way the use of social media levels the playing field of the famous and yet-to-be famous. This environment is an odd mixture of reality TV, entertainment report and fan site.

The success of pop culture as a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans.

Beyond the unusually profound cultural dynamics of social media, artists and actors understand that this genre provides marketing potential to a highly motivated group of individuals.

Marketing has always been about putting a product in front of people on a regular basis. Social media allows the famous to keep their projects (past, present and future) in front of fans.

The use of social media can render fan sites obsolete because the fans have access to the famous. In turn they also have access to each other.

The example of the famous using social media can provide a reason for individuals to provide a point of connection for their own group of family and friends in a one-stop shop of information and feedback.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Branding Yourself Will Create Long Lasting Success

February 29, 2012 in Branding, MLM, Network Marketing with Comments Off

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Branding Yourself1 Branding Yourself Will Create Long Lasting Success
Branding yourself can take a little time but once done, you’re in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding.Truth is personal branding is easier than company branding.Strong brands are clear about who they are and what they are not. Which is why branding yourself can be an easy process.The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity.Thus I like to encourage you to consider branding yourself as well things you touch and activities you are involved in. Companies who focus on branding will stand out amongst the crowd.At its essence, personal branding is about the authentic and very special promise of value you offer.I strongly believe in investing in a brand and branding myself and have decided to put the money where my mouth is.

You also can post comments to websites that address your industry or interests and become known for offering insightful, useful comments. The power of recommendation is all about you. Products will come and go, but a brand will live on forever. Think karma, think soft selling, and think of what comes to your mind when I say Coke, Apple, or IBM. Your bio is a powerful aspect of your company. Branding yourself can actually have such a dramatic effect that you will become hunted rather than being the hunter for your next job opportunity.

Brand

Get a fresh new look and brand yourself with a style all your own.By branding yourself effectively you will:Establish yourself as an expert in your chosen field.They will identify with your brand which is you.The truth is, branding yourself can be even more important than the actual products or services that you sell.If you brand yourself instead of your product, what happens is that when people think of you they think of your product.I do know the power of a brand and know what it can do for you.Ultimately, you’re replaceable if you’re not a brand.And if you want to build a brand, get into marketing.

Personal

The brand called you is the ultimate resource for building your personal brand, one that sells you, not your product or company.Branding yourself can be your biggest differentiator, but how many people actually spend time focusing on building their own strong personal brand.I personally think the new internet marketing revolution is here,well with all of the social networks popping up all over the internet.

Success

To be successful, a positive initial impact is required and then effective communications have to be sustained.Take action today and work towards becoming procrastination-free and learn marketing success.This simple measure can increase web site traffic significantly, which is the single most crucial element necessary for success on the web. If you are a person who can visualize some awesome long-term goals for success, and have the dedication and self-discipline to do whatever it takes, network marketing or mlm could provide you some of the greatest benefits you can imagine.Branding yourself can make all of the difference in the success of your business and your career.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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