Tag Archive - Advertising

Applying Sticker Printing in Viral Marketing

May 2, 2012 in Viral Marketing with Comments Off

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Marketing does not end with a single sale. It should always be open and targeted at creating subsequent sales through repeat purchases and referrals. And what might surprise is you that sticker printing can do just that.

What you need is a marketing strategy that passes advertisement from one individual to another. The message must be easy to pass along, and there should be motivation for the individuals to give them away. The results can be exponential.

Here’s an idea:

1. Get double sided stickers printed. On the non-stick side, write in bold letters: “I got a discount at (name of store)”. On the sticky side, write: “On your next visit, present this sticker to the cashier and get a 5% discount.”

2. Give away at least two stickers for a minimum purchase. You may opt to give away more stickers as the cost of purchases increase. Or you can have a 10% discount sticker printed for a bigger purchase.

3. When the customer comes back for the subsequent purchase and presents the sticker, attach the sticker to the shopping bag or ask the customer to attach it to a visible area.

4. You may put an expiration date for the stickers to give your customers a sense of urgency.

The goal is to get the sticker to spread like virus. The desired result is, the customer who has just purchased the item will keep one sticker for herself, and give the other one away.
If the other person who receives the sticker buys from your shop, she will get two stickers, one for her to keep for the next purchase, and the other one to be given away. This is likely to happen because:

1. The customer, by purchasing your product, has already shown interest in your store. What you need simply is to give her an incentive to be a repeat customer.

2. Businesses usually sell related items. If she purchases an item for a particular hobby for instance, there is a higher chance that she will purchase related products. Having the sticker is an incentive to buy related products from you.

3. Take advantage of your customers’ social network. Birds of the same feather flock together. Your customer is most likely to be friends with people who share the same interest – and possibly same shopping habits. Giving away the sticker is a quick referral.

4. Placing the sticker in a visible area makes your customer an instant volunteer salesman. She may even be asked about how she got the discount.

Of course, this is not a fool proof plan. The stickers can end up in an obscure shopping bag forgotten forever, or end up in the trash can. But stickers are cheap, even a small percent of success can recover the cost of these stickers.

Also, remember that this sticker promo is a supplement to a larger well-worked marketing plan with different advertising strategies. It can be given away with a direct-mail brochure, in a loot bag during an event, or for any of your campaign’s activities. Contact your sticker printing provider now.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business

April 20, 2012 in Blog Marketing, Blog Network, Branding, Business Opportunities, MLM, Network Marketing with Comments Off

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Advertising in Multi Level Marketing is vital to any Network Marketing Home Business.

Starting your Multi Level Marketing business does not have to cost your hundreds or even thousands of dollars. I want you to read that last sentence again, because it is very important.When starting a business, be it a home candle business or any other Multi Level Marketing home business, you need to design a budget. You do not have to go broke starting your business.

There are many great low cost and even FREE tools including advertising that will help jump start your business.

Here are several FREE advertising ideas to help you start advertising your Network Marketing Home Business.

1. Writing Press Releases: Writing a press release is not difficult, it is not any different that writing any other type of document. Write a press release about your business, your product, your company opportunity, when you have accomplished a new level of achievement in your company’s compensation plan. There are so many reasons to write a press release, it creates great exposure for your business. Many websites offer tips on how to write a press release and where you can submit your press release. My favorite place is PRWeb (Press Release Newswire) hey offer tips and ideas, and FREE posting of your press release.

2. Submit Your Articles: There are many great websites and ezines to submit your articles to. Make sure that your articles have great value to the readers and that it is informative. Writing articles is a great technique to brand you as an expert in your network marketing home business. Having your articles listed on different websites and ezines will allow other publishers to “borrow” your article for their website, ezine or newsletter. You want to be sure to have your “bio” at the end of each article you write also make sure that you have a link to your MLM business in your bio. Your “bio” stays attached to your article no matter where or who “borrows” your article. Keep in mind having one of your articles in one ezine it could reach potential thousands of prospects.

3. Write Blogs: Another great tool for your articles. Search Engines love blogs and the Search Engines spider’s blogs more often. Remember you can have several different blogs and I believe it is important to have several different blogs for your interests. For example, I have three blogs at this time. On your blogs you should have links to your various websites, the ezines where your articles are located. One reason for putting your articles not only on your blogs but other websites and ezines is that more links coming into your personal website the better the rankings in the Search Engines and of course more potential customers and prospects to your website.

4. FREE Advertising Websites: There are several of these websites on the internet. Google “FREE advertising websites” and you will get a multitude of websites to try. Remember consistency is the key here. A great way to see where you are getting your leads, from which advertising site is to use a different email address for each ad you place or you can put a different code in the ad; this helps to see what advertising website is generating the leads.

5. Organize a FREE Seminar/Workshop: Sharing information that can be informative to others as well as bringing value to them is one way of creating relationships. Relationship Marketing is a significant part of growing your business and building trust with people. At the conclusion of your seminar or workshop you can share information about your business, service, and product or business opportunity. Depending on your product giving a FREE sample to each person attending along with your business cars is an excellent idea.

6. Participate in Discussion Groups and Forums: There are many excellent discussion groups and forums covering a wide range of interests on the internet. Discussion groups and forums are a place to share your ideas, tips to give advice to others, brand you as an expert. Do not blast ads about your company, products, or business opportunity. That is not to say that you can never share your products or business opportunity, however, you are trying to build trust with people. Give advice or as the saying goes “give your two cents” about a topic. Start a topic that interests you and share your tips and ideas. Give people value and a reason to trust you.

7. Email Signature: This is a very effective technique in creating publicity for your website. Do not make your signature too long or containing so much information. Keep your signature short, sweet and to the point. Use this signature not only on all your emails that you send out but any written letters. For example:

See You At The Top!

Barb Sibbing
Online Soy Candle Business
http://www.yourcompanynamehere.com (this is where you would insert your company’s website address)

This tells people who you are, your company name and your website for them to go visit. Use this on everything that you send out of your home.

8. Social Networking: Social Networking is all the rage these days and why not, this is an excellent method for branding yourself on the internet as an expert in your field of interest. Social Networking can promote your network marketing home business. There are numerous Social Networking opportunities available online. You can  promote your network marketing home business. Remember how I have my sites set up and how I have them laid out will be different than yours.

Multi Level Marketing advertising is vital to your network marketing home business. Without advertising either online or offline it would be very difficult to build your business into a success.

Before you leap in head first you need to set a budget, not just for advertising but for all the costs involved in starting a network marketing home business. Not setting a budget could be the cause of your business not succeeding. It is far too easy to spend more money than you have; than your business can suffer and give you a bad outlook about Network Marketing. So work on a budget and stick with it.

The advertising ideas listed here are just a few different ideas; pick a couple of these great ideas and master them and then integrate a couple of new ones as your Networking Marketing business starts to grow.

Starting with just a couple of the ideas rather than all of them will alleviate any stress of trying eight different advertising ideas. It can be very difficult to keep up and doing an excellent job. You also want to do a good job on each advertising idea to show off your business, products, business opportunity as well as brand you as an expert in your field.  By utilizing these tips you will be up and advertising your network marketing home business in no time!

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Advertising With Viral Marketing

April 3, 2012 in Blog Marketing, Blog Traffic, Facebook, Viral Marketing with Comments Off

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The name itself suggests a marketing that spreads all around and multiplies incessantly to achieve its aim in all kinds of conditions, helpful or hostile. Viral Marketing mainly projects on the weak points of the customers. This technology is a newer form of the old-fashioned word of mouth. The users would not bother to promote the product unless it is creative and attractive.

This type of marketing is the latest fad in online marketing. It brings about lots of advantages, and some misconceptions in web marketing. Word-of-mouth and email techniques are used here for targeting the market. This method is least expensive as it seeks attention from the public without involving significant costs for the advertiser.

Like the spreading of a virus, the individuals automatically pass the marketing messages to multitudes of others. Here, the individual disseminates the messages without marketers’ involvement. The creative messages are being resonated with targeted marketing. Therefore, if the viral object is irresistibly commenting, the receivers are innately, often subconsciously, forced to pass the message, making it a form of subliminal advertising.

Viral marketing has captured the attention of the marketers due to its vivid characteristics like credibility, low costs, and amazing results. Advertisers mainly put their money on viral marketing for good customer support as it creates a stir about the website. By placing a creative blog, for instance, people are motivated to talk about the site. A prominent tool of viral marketing is the implementation of games and contests.

There are still other ways to draw the attention of the public through interesting movie clips and images. Certain organizations also get inspired to use over these top techniques in order to garner the media. These websites will generate traffic flow much better than advertising campaigns. The basis of the viral marketing idea is for it to be outstandingly obscure or unusual.

Viral advertising is mainly done through email, instant messaging, text messaging, blogs, and social bookmarking sites like facebook, MySpace etc. Its relatively low cost and speed action make it exceptional from other renowned techniques. Nowadays magnetic advertising campaigns use viral marketing for an outstanding product launch. The viral message from the advertiser can build awareness to the public by producing creative promotions on the internet.

The messages are to be simple enough with an embedded line of code. The sudden expansion of this message leaves the marketer without much internet marketing work. The individuals’ existence on the internet is expanded with both traditional and unconventional ways. This form of advertising is used for both large corporate websites and small business, and any small business asset management software can control the operations easily.

Viral marketing software helps in a quick and easy way of promoting targeted visitors to the website. The software must be created to encourage visitors to return, and thus it should be completely free. The software must be embedded with a link and an additional pdf. On a customer’s repeat visit, a bonus or some kind of advantages must be granted.

Making use of the viral marketing is a relatively hard task. If proper software cannot be found then it is better to go with other options like e-books. Brand the e-book with a link to the website and the customer. On receiving this free e-book, the customer is sure to respond positively. With all these wonderful advantages, viral marketing has proved in all ways to be a complete success for many reputed marketers.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Viral Marketing – Is It A Good Advertising Idea?

June 27, 2011 in Blog Marketing, Blog Network, Blog Traffic, Viral Marketing with Comments Off

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The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the one hand you have a feel of the product, and on the other your fears are addressed by the people at the store. But this is not possible over the Internet. You cannot touch the item on display and you can never know whether it is worth the money or not.The concept of ‘Viral Marketing’ took its birth from here. In other words, it is a kind of ‘word-of-mouth’ marketing, at least the kind of it that is possible over the electronic medium. Marketers believe that the most effective campaign is the one that people pass on to each other, that is, you are likely to believe something that your fried tells you from his own experience, and not something that the Hollywood celebrity endorses. Similarly a website can claim that it indeed offers the best product, but is there any proof of that, other than the owners saying it?

When individuals work in a network and pass on messages, such as user experiences (a customer who is satisfied tells others that he is extremely happy with the product), this becomes part of viral marketing. Bogs are often used in viral marketing – and there is another reason for this apart from the fact that blogs feature user experiences. Since content in a blog is updated on a regular basis, search engine robots tend to visit the blog pages over and over again. And the resultant spidering means that blogs get good search engine ranks. So many businesses now are actively carrying out blog marketing.

Viral Marketing and the Power of Emails

Messages distributed even through emails form a part of viral marketing. But normally why should someone send a mail to shout about the features of your product or service (no matter how happy he is), unless there is something in it for him. So when carrying out viral marketing many businesses ask their customers to send out emails and in the end there is a reward for doing this. Usually there is a link and when someone clicks on it from the body of the link, the website is able to track the source of the traffic. And when the traffic converts and becomes a customer, the sender of the email gets a handsome commission. Email viral marketing is often carried out in this way.

The fact is, there are many programs that send emails automatically to thousands. But the problem is, emails sent through them often get blocked by the server and get into the spam list. And even when they manage to get in to the Inbox, the open rate in abysmally low.

But viral marketing is able to beat this. Since the email is sent from a person who is known to the receiver, and thus the email will never get blocked or be treated as spam. And since the sender is known, the open rate will also be extremely high. Thus, emails are an extremely effective viral marketing option.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Web 2.0 Advertising – Crucial in a Word of Mouth World

May 20, 2011 in Blog Marketing, Blog Network, Network Marketing, Web 2.0 with Comments Off

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Word-of-mouth is the crucial component of Web 2.0 advertising. Unlike conventional advertising, which was solely one way and largely interruptive, Web 2.0 advertising actually welcomes control by users and invites users to create and share their own messages. In that sense, Web 2.0 advertising is revolutionary.However, the technology and the advertising tools being used are familiar and have been in use by people for a long time. Web 2.0 advertising can more accurately be described as a radical concept involving the innovative implementation of currently available tools.

This seemingly mild shift has opened up endless opportunities for consumers and marketers alike.

Consumers play a role in the marketing conversation by creating reviews, adding entries to blogs and sharing photos.

Every time a consumer makes a contribution to this conversation it shifts the balance of power back to the consumer. Marketers are aware of it and embrace this participation, improving the conversation even more.

Working in collaboration, consumers and marketers are moving from “interruptive advertising” to “invited advertising” thus making Web 2.0 advertising participative, mixed and scalable.

Participative Web 2.0 advertising

Word-of-mouth advertising presents lots of opportunities for two way conversations – with the consumer and the marketer being equally important. Marketers collaborate with consumers via structured feedback and word-of-mouth to genuinely contribute to the design, progress, and promotion of the services and products they think are important.

Re-mixable Web 2.0 advertising

Online conversations are essentially connected. This makes it possible to remix fragments from different reviews and different sources and come to one decision. This very feature of “re-mixability” allows users to generate powerful messages constructed from these fragments and disseminate them to those who are interested. One of the principles of word-of-mouth marketing is that it’s impossible for a marketer to gain information on the inner workings of social networks without disturbing the network itself. However, remixing enables legitimate word-of-mouth to seep into the social networks that marketers wish to access.

Scalable Web 2.0 Advertising

Getting the message through is only half the battle with today’s tech-enabled information avenues. However, awareness by itself is insufficient and ineffective. To be truly convincing, marketers must be able to connect with the customers. Word-of-mouth offers convincing scalability; it goes on increasing until there is a real buzz. Everyone who has an opinion has the option to share it with anyone who is willing to listen.

Web 2.0 and Collective Intelligence

While word-of-mouth is a huge influencing factor, it can also be a disruptive factor when wrong information is spread by people who don’t know better. However, an accurate picture based on knowledge and experience will eventually pervade interested networks and find its way to interested parties who’ll put it to good use.

Marketers especially can influence collective intelligence by offering superior products and marketing them in ways that encourage customers to talk openly and honestly. Using collective intelligence to fool people can backfire drastically.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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