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YouTube Marketing Tips – 4 Tips For Creating Killer Video Content

February 7, 2012 in More Social Media, YouTube with Comments Off

Video Marketing10 YouTube Marketing Tips 4 Tips For Creating Killer Video Content
For YouTube marketing to be effective, you must have strong content that people are going to want to watch. Without that, all of your other efforts are useless. Here are pointers for creating great content for the site.

Tip 1: Keep it Brief

The size of the files you can upload through YouTube is limited so you want to keep them fairly short. Don’t go over 5 minutes because most viewers simply won’t have the patience to keep watching. If you do have a video that needs to be longer, it’s ok to break it into smaller segments and post them separately for your YouTube Marketing.

Tip 2: Use Humor for YouTube Marketing

Humor is one of the best ways to attract an audience. Some of the most successful YouTube channels have been developed by people who can make others laugh while also getting their message across. Don’t force the humor but try to be yourself, relax, and let the humor find its way out.

Tip 3: Keep it Relevant

For good YouTube marketing, your clips need to be relevant. People are joining your channel or are seeking out your clips because they are interested in the topics you are covering. Don’t make sudden changes in that content. If you have something else you want to cover, create a new channel.

Tip 4: Mark Your Content

Be sure to add your name or logo to all of the content you create, along with a URL to your web site. That way if it’s being posted or shared elsewhere you’ll still get the traffic. There are plenty of software choices available to help you do this.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

Video Marketing – Optimizing a Video for Marketing On YouTube – Part 1

February 6, 2012 in More Social Media, YouTube with Comments Off

Video Marketing3 Video Marketing Optimizing a Video for Marketing On YouTube Part 1
Marketing on youtube.com is a rapidly growing method of online marketing for many web site owners. And as youtube’s popularity continues to increase daily, using youtube as a method of free traffic generation for your site, it’s a sure recipe for success.

When crating your video, be sure to take QUALITY into account. In other words choose top notch music, record your voice well, and use images (whether motion or still visuals) that compliment the message that you want to convey.

For the online entrepreneur (the web site owner seeking to make money online) the purpose of your youtube video is to bring traffic to your site. With that in mind there are three elements to include in every video that you place on youtube.

(1) Make sure that the viewer understands exactly what you are offering.

What this means is clearly state the benefits to them of what they will receive when they come to your site. Because as buyers (consumers) we ask the question, “what’s in it for me?” that will help you to put into words what your message will be. It’s not a list of how many of something you have, or how good it is. But what the result will be if they start using your product or service.

(2) Where are YOU and how do they find you?

The web world’s equivalent of a phone number is your URL. Place this at the beginning and end of your video. And if the visuals permit, also place it along the bottom of the video screen in a “lower third”. Remember that not all viewers will watch all the way to the end of the video, so be sure to get YOUR url in front of them more than once.

(3) A call to action

They watched your video … and now what?

Drawing the visitor from youtube’s site to yours is a little like bringing the yellow pages FROM the yellow pages book to your web site (or even having them pick up the phone.) Once they are on your site they are now a captive audience with no distractions from your competitors. But in order to bring the visitor to your site, they need some instructions (some direction.) This is called a call to action.

Examples of this might include, “for more information about …”, or “to receive your free report on …. “, “to learn more about how XZY product can help your business …”.

Finally, youtube will limit your video to ten minutes in duration. But that doesn’t mean you have to make your video the maximum length. Often the most effective infomercial site web videos are short, sweet and to the point. To keep the attention of your viewer, your promotional message can be conveyed in only a few short minutes. Here’s an example of a short YOUTUBE video.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

3 Ways to Record Video For Marketing

January 31, 2012 in More Social Media, YouTube with Comments Off

Video Marketing7 3 Ways to Record Video For Marketing
If you’re going to use video as a marketing tool one of the problems you might run into is finding the right kind of equipment. You may not have any equipment at all. There’s actually a good chance you already have some equipment that can record video and have forgotten something you already own is capable of doing it. It is not required to create your own videos and sometimes may be best not to for certain niches, but when you need make one specific to a market and need to create it yourself you’ll need at least one of the mentioned pieces of equipment.

1. Digital Camera: Lots of people own digital cameras these days. A good portion of them are capable of recording video. The newer the camera the better chance it’s video capable, but check one you already own to be sure it has the feature. Also, some digital cameras can record video but not audio, so you either need to check your manual or test the camera to find out if yours can. If you can do both video and audio then this is a more than capable tool, but even if it can’t it will still be useful to make videos consisting of still images.

2. Screen Capture Software: Screen Capture Software is software that records your actions on your computer screen. Camtasia Studio and Hypercam are two of these types of software. This type of video is best for instructional videos and site walk-throughs. A great example of this can be seen on YouTube with Photoshop Tutorials available.

3. Camcorder: The old stand-by is still great today. Digital camcorders will create the most professional look and feel to the video you shoot. They are probably the most expensive of your options but their durability and huge amount of uses and features put them way at the top. Compared to digital cameras which can only record a few minutes of video, camcorders can hold as much as 4 hours worth. Once the video is shot it will then need to be put on your computer for editing and other effects.

There’s more options than this short list as well. In this high tech age most people will probably already own one of the ways to record video. All that’s left now is to make your video interesting, unique, and have a lot of value. Video is hugely popular right now but the ability to turn that video into profits is unknown to most. These pieces of equipment will let you get in the game to turn your video views into money.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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