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Social Media Optimization – A Source To Become Popular

March 14, 2012 in Facebook, More Social Media with Comments Off

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I was browsing through my school album the other day and a picture of my classmates caught my attention. The memories of all the good times, bad times, the laughter, joy and tears overwhelmed me. The memories were so strong and it felt like it was just yesterday all this was happening. I lost touch with a majority of my classmates and being a mother of two young kids I understand how difficult it gets to meet and catch up with old friends. However, as we all know that it is technology that drives our world today and this has made all things possible for us. I came to know about social media platforms where you can find about almost everybody. Of course, that person will need to have an online profile, but then in today’s world everyone has an online identity. Social media platforms have become so huge these days that you will find that many activities happening there.

Social media optimization is the one strategy that is being undertaken on a huge scale by online business owners to popularize their site and business. Social media optimization has in fact come up as one of the best strategies that can be used for online marketing. The World Wide Web is overpopulated with online sites dealing with different types of information, selling services, products and many others. The whole ides is to popularize a site so that visitors do not face any difficulty in finding out whatever they are looking for. Most visitors on the web make sure of the search engines to find out anything on the web, so it is important for a site to have high search engine rankings.

There are different methods through which one can optimize a site on the web; social media optimization and search engine optimization are some of the methods that are used for this. Social media optimization is one of the very popular methods and the reason for this is the increasingly large number of people who are active in different social media networking platforms like MySpace, Facebook, Orkut and several others. Just take a look around and you will find that the way in which people interact and keep in touch with others has undergone a sea change. So today, if you want to get in touch with your long lost classmates, you do not need to go back to the city or town where you went to school.

Just log on to any of the social networking sites and you are bound to come across an online community of your school or college. Even if it happens that you do not come across any community on your school, college or university, you can just create one and make it a platform where you can interact with others. Social media optimization is being undertaken extensively and if you want your site to rank at the top of all major search engine results, this is what you must do extensively and regularly. By the way, I got in touch with many of my school friends through a social networking site.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Social Media – What is it and How Can it Benefit My Business?

March 13, 2012 in Facebook, More Social Media, Twitter with Comments Off

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With phrases such as “tweeting”, “un-friending” and “liking” now becoming common place terms, confused business owners frequently ask me “what is social media?” and “how can I use it to promote my business?”

Put simply, social media is people using the web to have conversations. A fairly simple concept, but it’s simplicity shouldn’t be used to underestimate its power. While people may use social networking sites to have conversations about topics as mundane as what they had for lunch, they also delve into more pressing topics, such as politics, religion, world events and even your brand.

In August 2009, Cadbury felt the full force brunt of an anti-Cadbury campaign that disgruntled consumers launched on Facebook. The Facebook pages “Take palm oil out of Cadbury chocolate bars” and “Boycott Cadbury Palm Oil Chocolate” accumulated over 3,500 fans between them and sent such a clear message to the New Zealand confectionery producer that they issued a formal apology to consumers and announced they would cease using palm oil in their products.

Meanwhile, more positive examples of social media “chatter” can be found in the numerous Facebook fan pages dedicated to the Coke brand – my personal favorite being the “It’s not Christmas until the Coke lorry is on the telly” page. People use these pages as a platform to express their appreciation of a particular product or brand and share their experiences. What amazingly powerful information for the Coke marketing machine to have access to – real world examples of what marketing works and what doesn’t.

The opportunity social media presents for your business is the ability to listen, participate and influence these online conversations. Think of it like being able to position your best sales person at the first worldwide networking event. Instead of just “working ” a room, your sales people can “work” the nation, or even the world. How useful would it be for your business to get direct access to your target market and ask them what they want? The return and impact on your internal systems, product/service development and marketing would be immeasurable.

But it is important to know how to stimulate this type of conversation. After all, simply setting up a Facebook page or Twitter account isn’t enough to get people chatting about your business. You need to have a clear social media strategy in place that outlines your goals, guidelines, tactics and even a crisis plan.

Part of this strategy needs to address what type of content you will provide on social networking sites and what resource you will dedicate to this. Many companies make the mistake of setting up a social media presence and either neglect it (dedicating no resource to keep it up to date and interesting), or spend all their time pushing out “hard sell” post after “hard sell” post, and wondering why their fan base isn’t growing.

Like in a face to face networking situation, you can’t spend the entire time talking about yourself -otherwise your potential prospects will quickly excuse themselves (or in the social media landscape “un-friend/un-follow” you) and avoid you altogether. Instead, you need to dedicate resource to engage people by asking them about themselves (and experiences with your brand/products), listen to what they have to say, offer your company’s opinions and share advice/experience. Through this “give and take” philosophy, you can then start weaving in posts promoting your latest product/service launch or special offer. Remember, social media is online conversations, not online broadcasting without a listening ear.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Multi Level Network Marketing – Brand Yourself As a Leader Using Twitter

March 5, 2012 in Blog Marketing, Blog Network, Branding, MLM, Network Marketing, Twitter with Comments Off

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Twitter.com is the hot social media property where savvy multi level network marketing reps are finding lots of quality leads. If you have been looking for a new venue for recruiting for your MLM business, you’ve got to give Twitter a try.

By now, most people know that Twitter is a microblogging platform where people can send short, 140 character messages that tells those in their network what they are doing. But far from being just a venue for virtual water cooler conversation, Twitter has become a gathering place where people tweet about the news, what’s happening in the world, and even what’s on their supper plate.

This article is going to give you a few tips so that you feel a bit more confident jumping in there and learning how to work twitter in order to brand yourself as a leader in your network marketing organization.

Create your profile
The first thing you need to do is find a good, clear picture of yourself. Create your twitter profile be following the easy steps you’ll find on the website. Either use your name or come up with a catchy twitter handle (@JohnSmith, or @vitaminguy)

Don’t try to get too clever. You want for there to be some association between your twitter handle and who you are or what you do. Use keywords in your short bio and include a link to your blog. Use a custom background that reflects the image of your blog.

Build your network
Add the people in your email contacts who are already on twitter and invite those who aren’t on already to join. Start searching for interesting people to follow. Search for people in your industry, people who share things in common with you, and people who you would probably normally hang out with if you met in person.

Please understand that it will do you no good to have a massively huge number of twitter followers who you have nothing in common with and who don’t care about what you care about. The goal is quality over quantity.

Be a resource
Now it’s time to get in there and mix it up. Start sending out tweets about what you’re up to, tweet your blog posts, re-tweet interesting posts by others in your network and share stuff that you find online with your network on twitter. Share what you know, say smart things, tweet inspirational or controversial quotes. Use your tweets to brand yourself as a leader who is knowledgeable yet approachable.

Now that you have created a network and begun to brand yourself, you can begin tweeting about your company, your opportunity and your products. Keep a healthy ratio of informational tweets to promotional tweets. Social media followers really **** it when people join just to blast their ads, so keep it relevant.

Twitter is a fun way to get exposure and brand yourself in multi level network marketing.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Social Media and the Pop Culture

March 4, 2012 in Blog Marketing, More Social Media with Comments Off

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Why would a popular musician or singing group put a social media page together? After all, aren’t they busy enough without adding the interaction that seems to be required of a social media site?

In most cases these artists do not develop these pages as a result of having too much time on their hands. In fact, most of these artists do not have a significant amount of free time to devote to a social media site.

That being said the social media site becomes an incredible means of immediate connection with fans. The social media page contains audio streaming of popular songs, video streaming of current music videos, photo galleries and of course an online blog.

These tools provide a sense of immediate connection between fans and artist. Since the page development of social media sites is all online the artists can update their page from anywhere they can gain an Internet connection (often wi-fi hot zones).

Obviously there are those who have some help in getting everything online and keeping things updated, but the point is a majority of artists have gained a clear understanding that an online community provides an incredible mechanism for marketing to already motivated fans.

Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t-shirts, hats, sweat bands, posters, magnets and many other branded items from the artist.

A social media site allows these artists to let fans know of significant achievements, news or offer information on the pre-release sale of new audio projects.

Fans take the time to post replies, ask questions and send site-controlled messages to the artist.

In so many ways the world of social media has allowed the famous to be viewed as approachable and friendly. The mystery of the artist is less mysterious and concerts can be viewed by many concertgoers as something a bit like a gathering with friends.

In an odd way the use of social media levels the playing field of the famous and yet-to-be famous. This environment is an odd mixture of reality TV, entertainment report and fan site.

The success of pop culture as a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans.

Beyond the unusually profound cultural dynamics of social media, artists and actors understand that this genre provides marketing potential to a highly motivated group of individuals.

Marketing has always been about putting a product in front of people on a regular basis. Social media allows the famous to keep their projects (past, present and future) in front of fans.

The use of social media can render fan sites obsolete because the fans have access to the famous. In turn they also have access to each other.

The example of the famous using social media can provide a reason for individuals to provide a point of connection for their own group of family and friends in a one-stop shop of information and feedback.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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Internet Marketing Tips – Video Killed the Article Marketers

March 2, 2012 in YouTube with Comments Off

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Okay, not really. Article marketing is more than alive and well. But let me tell you something, video is slowly becoming the king of online marketing. You won’t find one top marketing name who isn’t using video in some way to promote his products. And as technology gets better and better, the number of people using video is going to increase dramatically, just like the number of people now on broadband as compared to years ago. In this article, I’m going to explain why video has become so big, why you should use it and some tips to get really good at it.

Why it’s become big is simple. The technology is here and people love to watch things. If you think I’m kidding, just head on over to Alexa and take a look at what the number two site is on the Internet. That’s right, it’s YouTube. The only site bigger is Google, who happens to own YouTube. I wonder why? Maybe Google knows something that we don’t. Point is, video is huge. You can go to YouTube and look up just about anything at all and you’ll find it. I have been amazed at some of the stuff I’ve found there.

Okay, why should you use it? Well, referring back to number one, the bigness of video, you’d be a fool not to. You’re going to probably get just as many people watching your videos as reading your articles, if not more. Yes, there is a large segment of the population that prefers to read. However, there are a number of people who **** reading but love watching things. By NOT using video in your promotions, you are leaving out that segment of the population. It’s really that simple.

As for tips, if you’re on a shoestring budget, you can do this cheaply. Download Open Office, which is free, and use the slide creation software (similar to Powerpoint) to create a slideshow. Then, download Camstudio, which is also free, to create your video. If you can swing the cost, get yourself a camcorder and spring for Camtasia, which is the black tie of video creation software programs. It’s not that expensive and it can do some amazing things.

In my signature is a review of a product that will teach you some great video creation techniques.

Video is here to stay…Use it!

To YOUR Success,

Steven Wagenheim

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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