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Find Creative Ways to Brand Yourself in Business Networking Circles

September 10, 2011 in Blog Marketing, Blog Network, Branding, Network Marketing with Comments Off

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It can be a challenge to stand out in the business community. Even after you start to build relationships, you need to find ways to continuously connect and stay in front of people. You need to be creative and brand yourself so you can stand apart from the crowd. Take the time to develop techniques that work for you.

Speak in Front of Groups

One way to brand yourself is to become a subject matter expert. Pick a topic you’re passionate about and feel comfortable talking about to others. After you decide on a topic, you need to find business organizations you can approach so you can offer to speak at events. Don’t worry about compensation for your talks. At first, you will have to do many for free.

As you start speaking more often, you will continuously get better and figure out your own style. Practice is so important for you to become a good speaker. Over time and if you do a good job, organizations will start contacting you to speak. Once people seek you out, you will have made a name for yourself.

Start Your Own Blog

Another excellent way to brand yourself is to create your own blog. As you likely know, a blog is an online journal that is frequently updated and intended for general public consumption. It seems like everyone has a blog these days. While this may be true, many of them are unprofessional and aren’t an interesting read.

Take advantage of this medium to share with other people your knowledge and thoughts. Whatever you decide to write about, make sure it’s professional and thoughtful. You want people to value what you have to say. When you meet people, you can send them to your blog. This is a great way to build your credibility.

One very well-written blog is called VC Confidential, which is written by Chicago venture capitalist Matt McCall of Portage Venture Partners. He does an excellent job sharing his insights into the venture capital world while branding his expertise as an investor.

Create Your Own E-Mail Newsletter

Creating an e-mail newsletter is another avenue to share your expertise with people. Just like with speaking, pick a topic you’re passionate about and feel comfortable talking about to others. Once you have a topic, spend time thinking about the format of your newsletter. Do you want to write your own articles? Do you want to share industry stories? Do you want to allow subscribers to provide content?

Whatever content you decide, make sure the information is valuable and worthwhile for people to read. If it’s not engaging enough, you will lose interest and hurt your credibility.

A newsletter is a great way to get in front of people on a regular basis. Never hard sell your company’s products and services in your newsletter. If you do, you will turn people off and lose them as subscribers. A newsletter is also an excellent way to build a customer database. Your main goal should be to share good information. When people are ready to purchase from you, they already feel comfortable with you.

Build Your Own Web Site

Just like developing an e-mail newsletter, building a Web site is also a good way to share information on a regular basis. Again, pick a topic you are passionate about and develop a site around this topic.

Your Web site doesn’t have to be related to your career or current job. Whatever you choose, just make sure it displays that you are an expert on a particular subject. Take time to decide what should be on this Web site because it will be a branding tool for you. The site should be updated on a regular basis. Managing a Web site will take extra time out of your already busy schedule.

If you do it right, you will notice the positive impact it will have on your networking efforts. For example, I have created a networking and business resource Web site. I share this with people on a regular basis. It has been a nice networking tool for me because I have an instant resource to share with people. If you are interested in developing your own Web site, check out Chicago-based Tecture. It provides affordable Web site management solutions for non-technical users.

Final Thought

Branding yourself in the business community is very important to set yourself apart. When building relationships with other people, it’s very helpful if you can provide resources.

Take the time to devote yourself to becoming a subject matter expert. Be creative and use tools such as a blog, newsletter or Web site.

Brand Yourself

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Attraction Marketing For Success in Any Network Marketing Company

September 4, 2011 in Affiliate Marketing, Branding with Comments Off

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I’m sure we have all heard, and some experienced first hand; the spirit breaking of on-line marketing failure at its most crippling heights. Even the top earners have been forced to levy some kind of defeat at one point or another in their marketing endeavors. This is normal and from an optimists stand-point, succeeds to identify what officially doesn’t work in a marketing campaign.

The greater part of the network marketing arena is saturated with novice marketers expecting to make millions without first doing their due diligence on researching methods, identifying cost effectiveness, and evaluating applied campaigns. Prioritizing and executing these necessary tasks have been passively overlooked to the doom and gloom of the business owners themselves.

There is no greater value to anyone in all aspects of living than the merit found in experience, but in this day and age no one has any time to learn the proper plan and execution of a network marketing strategy. This impatience, to the demise of several hundred on-line businesses monthly, has been rarely avoided and the very reason I decided to share some of my marketing secrets with you in this article.

Becoming successful in this industry will consist of 5 key elements that are crucial and extremely effective:

* Branding Yourself – The proper execution of a true marketing strategy will position YOU as the knowledgeable maestro in the whole process. People don’t conduct business with companies or products, they do business with people. Using tools such as article marketing (being applied as I type) positions you as an icon in this arena. Therefore, enabling you to build a trusting relationship with your prospects in the beginning stages of your dealings with them. You want to invest in your own capture pages and websites. Brand everything, your videos need to be seen, your story needs to be heard, your lifestyle of success must be imparted for people to desire to engage you and the products you have to offer.

* Build Your Own Lists – Most of the time, you won’t be able to monetize anyone on the first encounter you have with them on-line. That’s OK if you know how to establish a relationship for later monetizing. This is where the auto-responder plays an important role. You can drop a line once a week or so to keep them up to date with what’s going on with you (since you are branding yourself) and your projects of late. In the beginning it may not seem so important, but in the long term having a lengthy subscriber list is well worth its weight in gold. Look at it like this. Instead of making $10,000 from one person, create that same money in volume, so make just $1 from 10,000 people. This is a far-fetched example, but it really supports the point I am trying to make. After giving those 10,000 people great value for $1, they will most likely conduct business with you again. You won’t have to build anymore rapport with them because that has been done already. You just monetize them over and over again. This is why building your own list plays such a crucial role in the longevity of your business.

* Streamlined Sales Funnel (Funded Proposal) – This is a collective series of affiliate products that you market via your affiliate links to generate the income necessary to support your marketing efforts. Hence the nickname “funded proposal”. The beauty in this is all the products you market are necessary to setup a successful business–your prospects business. Therefore, creating an incremental amount of value for you in your branded marketing process, all while you increase your marketing fund in the background. There are no limits to the type of products that will suffice in this funnel. That’s up to your marketing expertise. Some top earners have managed to get really creative in this part of the process, especially the ones that stand out the most. This is because of originality, which is a by-product of branding yourself.

* Training Platform & Redistributable Marketing System – Here is where the webinars, conference calls, and even personal calls to your down-line become very important. Training people to duplicate your activities is far easier to do than you may think, simply because most people realize the value in taking a guru’s recommendations at face value. The beauty in having this so late in the process is that calls are NEVER a hassle at all. A few quick words of encouragement or insight and they’re off to their millions, people feel privileged to talk to a professional and exhibit a zeal that is extremely contagious. Its as if a celebrity picked up the phone and dialed in to the personal access number of their greatest fan…Seriously!

* Automated Recruiting System – Top earners in this industry know better than to present their opportunity to their prospects on the front-end because of the excessive presence of “on-line tire kickers” It’s marketing genius to present the opportunity on the back-end for two reasons. Number one, you exercise an important concept of modern network marketing known as G.P.T., which is Get Paid Today. You generate income from your prospects before they join your opportunity which is good in case they decide to walk away from your opportunity. Number two, You just sent your prospect through a sales funnel that helped them setup everything they are going to need to be a successful network marketer, so now they just need and excellent opportunity to market. Voila!! Now you have your newest down-line distributor.

Execute those five important steps to success, and you will earn yourself a spot on the top earners platform in no time. Be concise, consistent, and treat your on-line marketing business exactly for what it is….A Business. I learned from an extremely wise individual that you must inspect what you expect. So do your homework and connect yourselves to those that are well versed in this industry. Doing so will pay off handsomely in the long run.

I’ll leave you with this…Success is not determined by the swift ascendancy to the mountain peaks in life, but in the determination exhibited once those peaks have been confirmed as small hills in the dark clefts of the valley.

Social Media Marketing

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What the Heck is Branding and Why Should I Care?

August 29, 2011 in Branding with Comments Off

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There’s been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It’s the way you present your business and how the world perceives it. And, importantly, it’s the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo, marketing materials, image, and your clients’ complete experience with you from start to finish.

Do you think branding is just for those big companies, like FedEx and Coca-Cola?
No way! Branding is just as important to small business owner like us. By creating a
unique image and message, we tell the world what we’re all about. And if potential
customers like what they see, they’re sure to become money-making clients!

Okay, so you have a great logo, and you use it on your brochure and business card.
That’s a great start to building an image for your company. But, have you taken it
any further? Perhaps you have a unique concept that identifies your company, or a
specific clientele, or a great customer service policy.

However your brand yourself, make sure you’re carrying it over to ALL aspects of
your business. Consistency in your image and message is so important to portray
your company’s vision. When potential clients see your brochure or web site, they
get an idea of your services, your personality, your commitment to them as
customers, and the way you do business. Don’t have an identity crisis by mixing
messages. Stick to one key concept, and do it well!

GETTING STARTED

While branding your business may seem overwhelming, it’s really quite simple! Ask
yourself these questions:

1. “What services or products do I offer?”

2. “What do people think when they hear my name?”

3. “What sets me apart from others in my field?”

4. “What do I want my clients to remember about their experience with me?”

5. “What type of clients do I want to work with?”

By answering these questions, you’re on your way to determining not only your key
marketing message and tagline, but also your choice client and unique position in
your industry.

CONSISTENCY ACROSS THE BOARD
Are all of your connections with your clients consistent? Make a powerful presence
in your industry by incorporating your branding into every opportunity for client
contact:

o marketing materials (brochures, business cards)

o web site

o letterhead and thank you notes

o newsletters and e-zines

o proposals, invoices, receipts, and other forms

o postcards and other keep-in-touch direct mail methods

o presentations, handouts, and report covers

o advertising and media interaction

o thank you gifts

o your 60-second commercial

o voice mail messages and on-hold music

o email signatures

o your personal appearance

Remember, your brand is your promise of the experience that your clients expect
and receive from you! I encourage each of you to take some time this month to
determine and declare your brand. You’ll make it easy for your clients to have a
distinct mental image of you. And not only will your clients better understand your
offerings, YOU will declare your position to yourself, helping with all future
marketing efforts!

Branding Yourself

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Attraction Marketing is the Franchise of Network Marketing

August 23, 2011 in Branding, MLM, Network Marketing with Comments Off

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Over the years, many of us have been exposed to network marketing, better known as MLM, and probably don’t have many fond memories of the experience. This being the case, why should we consider this business model again when considering a home based business.

First off, the industry has changed to a large degree if you know where to look and we will talk about that in a moment. But for now lets just say that MLM is a proven business model and has created many successful entrepreneurs.

There are two other ways of going into business. You can buy into a franchise situation or go the traditional method of business. However, unless you have a ton of cash and a lot of time on your hands, these two models are not a practical way to go. At least not for the 50 plus generation. Of course with a franchise, everything is laid out for you step by step making it almost impossible to fail. With the traditional method, there are no guarantees and your success is at the mercy of trial and error and all the expenses involved. Again a ton of cash and lots of your time is required.

So, where does all this leave us. It beings us right back to network marketing. With this business model you will have none of all the normal expenses associated with starting your own business, rent, help, inventory etc. In fact, if done correctly, you can build your business on a very low budget of both time and money. Being of the senior citizen generation, time and money are a prime consideration.

As said above, network marketing has changed in recent years. Though the old way of doing network marketing is still being taught through out the net, if you know where to look, there is a new process that greatly reduces the time and money required to build your business be that online or offline. There is a new book out by an expert in the field called “The 7 Greatest Lies of Network Marketing” that you will find very informative.

The new way I am talking about is Attraction Marketing. If you have done any research at all on the search engines, I am sure you have heard about it.

What is attraction marketing and why should you consider learning all about it. Even if I did, would it work for me in my marketing efforts?

Yes! The system of attraction marketing is completely generic and will work whether your business is offline or online and regardless of the product you are offering.

Getting back to the franchise situation, where everything is laid out for you , step by step, making it almost impossible to fail as long as you follow the road map they have laid out for you. This is exactly what the attraction marketing process will do for you. Some have even called this system “The Poor Mans Franchise”. Just follow the training that they provide and plug in whatever it is you want to market and you will be doing more real marketing than 95% of any of your competition. And don’t let anyone ever tell anything differently, marketing is the life blood of any business. You must do it so you must learn it.

This process will teach you how to create a web of content through out the internet with hundreds, and soon, thousands of links, fingers, all pointing back to you and whatever it is you are marketing. Your clients will be seeking you out. They will know who you are and what you have to offer. You will never again need to spend you time and money looking for them. Can you imagine how quickly your business and income will grow if you only need to spend your time with people who come to you already interest in you.

But the best thing about this whole process, as far as I’m concerned, is that much of what you will learn and be doing, will be cost free or at least very low cost. The old way of internet marketing, buying leads, running after friends and family and others who probably have no interest at all in going into business, is dead. It don’t work if ever it did.

However, this process of attraction marketing will require you to to possess and exercise three qualities. 1. Belief- You must have belief in yourself that you can do this and belief that the process will work. It will and you can.

2. Discipline- this system will work for you but you must be willing to work the system. Remember the franchise situation, laid out step by step, the same thing applies here. But there are no inspectors checking up on you to make sure you are following guidelines. With this franchise, it’s completely up to you.

3. Patience- This system will work as long as you are willing to do whatever is you need to do, even if you don’t want to. Plus it won’t happen overnight but you will be amazed at how fast it happens. We are only talking months here folks and not the years it will take doing it any other way.

This is a proven and viable business model. It has been proven as a business model and unless you have a ton of cash and time to spend building a home based business, this sis the only way to go. Learn the attraction marketing system and you will on your way. You don’t need to know it all, I don’t, just take that first step and get started and you can learn whatever else you need as you go., OJT.

Thank You

Beach Money

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Branding Yourself To Increased Profitability

July 20, 2011 in Branding with Comments Off

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Successful Realtors know the importance of branding their

identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald’s,
Burger King, and other companies we know and have come to
trust.Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it’s
cheap?Or, do you reach for a Coke? I’m a Pepsi guy myself, but you
get my drift!

And why do you do that? Because there’s comfort in
familiarity and you know what you’re getting when you buy
it.

We spend mega bucks on name brand products just because
we’ve been inundated with their marketing campaign messages.

Don’t believe me? Try this! Quick, who said “Have It Your
Way”; “Soup and Sandwich, Soup and Sandwich”; “Oh, I wish I
was an ____ ____ ____, that is what I truly want to Be…”.
Point made!

People support businesses and products that they are
comfortably familiar with, even when the familiarity is
solely based on marketing campaigns, while avoiding the
unknowns.

The same is true for homeowners wanting to list properties
for sale with real estate agents. Unless there’s a
compelling reason to do so they’re not going to list their
property with a rookie agent, or worst yet somebody who’s
been in the business for years, but who hasn’t really been
in the business. Know what I mean?

Now, we may not like it but we do understand it. Still, it’s
difficult for newly licensed and even some veteran real
estate agents to make a living selling real estate because
of it.

So how does this impact you? It doesn’t if you have
thousands of dollars and can afford a couple of years to get
beyond it.

But if you’re relatively new to the profession and have
limited resources you just might have a problem.

Established agents have already put in time and money
cultivating their images, and when people in their
respective communities want to buy or sell real estate they
think of them – not you.

So, what can you do about it? Lots actually, but for now
I’ll focus on one thing; farming prospects.

Why? Because when done right you can easily put hundreds of
business cards, letters and other marketing materials in the
hands of known sellers and potential buyers every month.

Simply stated, the more people you contact the sooner you
brand yourself as an agent worthy of consideration. Anything
short of this is whistling in the wind.

Take a moment and honestly assess your situation. How many
contacts are you presently averaging – daily, weekly,
monthly?

Are they random contacts (shotgun approach) of people who
might be interested in your services, or with real prospects
known to need services right now (laser beam approach)?

A good real estate listing system can help put you on a fast
track to gaining name recognition within your community in
months, instead of years. And it won’t cost you thousands of
dollars to implement.

Let me suggest, though, that you avoid systems that appear
complicated, or that are hundreds of pages long. If it takes
days to read and weeks to comprehend whose really going to
read it and follow through to boring completion, anyway? Not
me!

Also, consider the following before committing to a
particular listing system.

1. Does it come with a satisfaction money back guarantee?

2. If you’re buying on line is a contact name and phone
number readily available on the website?

3. Can you reach anybody or get a response to a message when
you call before buying?

If the answers to any of the above are a resounding “no”
then I suggest that you put your credit card back in your
pocket and continue looking.

Proceed with caution, but do proceed, as you need a system
that’ll give you a competitive advantage.

Summarily, a good real estate listing system can help you
brand yourself relatively quickly. So, get one as soon as
you can and start claiming your share of the market!

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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