So, now you are in business for yourself. Are you a leader? If not then you will need to become one, and fast.What is a leader anyway?According to the ‘Compact Oxford English Dictionary’ a leader is: “A person that leads or is the most successful or advanced in a particular area.” That, to me, is a very drab description of a leader. I think of a leader as someone who is inspirational and motivates others to great achievements.I like this quote from Ralph Lauren: “A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done”. herve leger dress . If you consider for a moment the main reasons that most people get involved with network marketing; it’s because they have a dream.The dream of a better life for themselves and their families. The dream of financial independence, and the time freedom to enjoy it with their loved ones. Can you inspire someone to achieve their dreams?If you are new to network marketing, then you might question whether you are up to that lofty goal. If so, consider this. Yes, as a newcomer to the industry, you will be on a very steep learning curve at the moment. However, wherever you are on that curve, there will always be someone behind you, struggling to make their way.If you can take that person under your wing, and show them how to get to where you are, then you will have had an immense impact on their life.As you learn, become a teacher. All of the vital lessons that you learn that get you to where you want to be; pass that knowledge and experience on. Pay it forward.The Internet is a great medium for passing on your acquired wisdom. There are so many resources that you can utilize.I personally have lots of pages liberally scattered all over the net. In particular I have a few blogs established. I have my own website dedicated to network marketing. I have a few Squidoo lenses. I like to post at EzineArticles.com and BetterNetworker.com.As you embark upon your own journey of discovery; why not do the same? Start blogging about your progress. Start posting in a few forums. As your knowledge increases start publishing articles. Eventually you will have enough content for your own websites, Squidoo lenses etc.Before you know it you will have gone from pupil to teacher and hardly noticed the transformation, however rest assured, your followers will have noticed. They will have come to recognise you as a source of valuable information and inspiration.In short you will have ‘branded’ yourself as a leader. flying school phoenix arizona . Are you ready to step up to the plate?Residual Income
Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is through your personal branding, differentiating yourself from your competitors by being you, and allowing that uniqueness to shine.
You are also the package, just like a product. What does your package look like? How’s the design, colour and look? What message does your personal image send?
Your image is a bit like the weather. People notice when it’s extremely good or extremely bad. In person how you shake hands, make eye contact, how you conduct yourself in social situations and the clothes you choose to wear help to build your personal brand. You need to take care of the details.
Your clothes, appearance and grooming really are the external image of your brand. What image are you projecting?
If we look at famous brands and the “look” they project through their people, Virgin Blue, in Australia as an example, has a strong corporate image of being friendly, fresh and cheeky. Qantas on the other hand has an image that is far more conservative, more corporate. Both companies spend millions on getting their look right. van koophandel . Not just the external branding of logos and signage but the uniforms and image of the people within the organisations.
Everything is totally co-coordinated from the outfits to the shoes, hosiery, earrings and luggage – it’s a coordinated professional look as they can’t afford to have anyone in those companies presenting negatively. Jetstar on the other hand have a completely different image. It looks more casual and down-market and portrays an image of being cheap, no frills. So much so that the credibility and trust of the airline is questioned. Jokes are made about its inefficiency and safety record – although there is no negative record to support those rumours.
Not all organisations have a uniform – but there is definitely an underlying code of dressing particularly in the corporate environment which is smart, polished and professional.
Now having said that it doesn’t mean we all need to look and dress the same. By understanding the brand qualities you want to project with the work you do and the customer you want to attract you can create a look that is suitable, creative and stylish to help you stand out.
To begin, write down some adjectives of the type of person or brand you would like to be or project. alojamiento en buenos aires . Think of yourself as the product you are designing a package for. Cut out and collect some words, images and colours from magazines. Cut out images of clothes and shapes that appeal to you and reflect the words you have chosen for yourself. Create a brand portfolio of ideas and visual examples. Establish a strong visual image that is your blueprint.
As you do this exercise you will begin to discover your style and what appeals to you. This is your logo – your own personal brand. It is a very useful exercise as you can now take your brand portfolio to an image consultant or a photographer, graphic designer, web designer or any other consultant who is helping you to build the brand and image of your business.
Begin to think and feel your new brand image and live your new image until it becomes part of you.
Cynthia ~Social Cowgirl www.SocialCowgirl.com