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Article Marketing – 6 Things You Should Know Before You Outsource Your Writing

January 13, 2012 in Article Marketing, Internet Marketing with Comments Off

Article Marketing19 Article Marketing 6 Things You Should Know Before You Outsource Your Writing
The Internet is buzzing with the whole idea of article marketing. It is established as one of the most low cost methods to drive targeted traffic to your web site, with the end result being thousands of subscribers and regular visitors. But because compelling article writing is a skill that not all of us possess, and we do not want to miss out on the revenue to be obtained from great content, the option to outsource our writing is pursued. That said, there are some things that you should know before taking that step. I have confined my list to 6 points that you can find listed below.

Outline Your Needs

Before you begin your search it is very important that you define your needs so that you can effectively communicate your requirements. This greatly improves your chances of narrowing your search and eventually partnering with your ideal writer.

Draft Your Keywords

This saves time after you have selected your partner. You can also use this draft to obtain short writing samples from your short-listed applicants.

Spend Time Researching

Finding the ideal writer for your needs is possible if you do some research. Ezine directories are perfect for connecting with writers who are already experienced with writing for the web. You can also ask family or friends for referrals, contact colleges and universities and go to writers’ forums. These are just some examples of places where you can connect with writers.

Verify Credentials

This is an absolute must because the content provided will be a representation of your brand on the web. You will need to verify the integrity of your writer to eliminate problems down the road. Some things you would need to verify include basic understanding of SEO, originality, reliability and knowledge of your specific niche.

Have A Back Up In Place

As with everything else you should have a back plan, especially if your writer works alone. This will reduce or give you to ability to effectively manage emergencies or last minute changes to schedules.

Research Pricing

The price to outsource your writing may not always be the cheapest one, but it should not be too extravagant either. You are in a business to make money, and while we will agree that some things have to be paid for, getting the best price is always in your best interest.

There you have it, 6 short points to get you started on your journey to outsourcing. Go out there and get your voice heard!

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

Article Marketing is Your Best Viral Marketing Tool

December 9, 2011 in Article Marketing, Internet Marketing with Comments Off

Viral Marketing138 Article Marketing is Your Best Viral Marketing Tool
The word viral marketing is tossed around right and left in internet marketing. Viral Marketing is a phenomenon that facilitates and encourages people to pass along a marketing message.

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

If you can get something to go viral on the internet with a link back to a site you are promoting you can write your own paycheck.

Article marketing is one method of viral marketing. There are thousands of websites, blogs and ezine publishers begging for content. To get your article into publisher’s hands you will need to submit them to article directories, forums and newsgroup announcement lists.

There are hundreds of article directories that let you freely publish your articles to their sites. You can search of these directories using your favorite search engine. Some of the top directories include:

Ezine Articles

http://ezinearticles.com

Idea Marketers

http://ideamarketers.com

GoArticles

http://goarticles.com

What makes an article become a viral marketing tool?

Relevant information – information that is right on the pulse of what’s going on in your niche. For instance Google is hot, hot, hot right now in internet marketing. There are thousands of internet marketing articles on how to earn from Google. If you are a smart internet marketer you find something linked to Google and grab on because everyone is selling it and everyone is buying it. If you can’t think up new material on Google or don’t have an original idea don’t worry you can still participate. If you have recently purchased a Google related product write a review. People will appreciate the feedback. If it is a popular product there are people doing keyword searches for that specific product and possibly finding your review.

No matter what niche you are in find the hot topics and write new information about the topic or write a product review. The hotter the topic, the more people are looking for it. Publishers are going to be more willing to publish a hot topic item that is well written.

Your bio must be up to par and fit in with the theme of your article. Nothing would be worse than to write a killer viral marketing article and that is passed around like a hot potato only to get no traffic because of a bad byline.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

Articles Rock the Blog Traffic Party!

November 22, 2011 in Article Marketing, Bloggging, Website Traffic with Comments Off

Blog Traffic6 Articles Rock the Blog Traffic Party!
When deeds speak, words are nothing. ~African Proverb

I just got some bad information from a premiere Internet marketer on blogging. He said that we should create an article for our blogs and then take that same article and upload it to the article directories.

But I’m here to tell you that some of his information is dead wrong.

Bad idea.

Why?

Because you’re putting duplicate content out there on the Internet, and just imagine who despises that way more than AdSense sites?

Right! Google.

We search engine optimization folks optimize for Google for a couple of reasons. First… Google gets the most traffic. The search engine just brings the most search traffic and it also gets conversions. I’m not sure why, but believe me on this. You will get sales from Google, if you can get your site to rank high in the results pages.

OK, so Google despises dupe content. Why? Because then Google can’t provide the best search results. They may show listings for several different URIs with the same information on them, right? But Google doesn’t really downgrade you. They may just not give you credit for your own work. Only one blog gets credit for it.

So, here’s what you do:

When you create an article for your blog, great. Wait until the Google spiders come to see it. You can find that out by plugging your URI into Google and clicking on the word “cached” under your site description. There will be a date at the top will tell you when they last came by.

Then, take that same article you uploaded to your blog and rewrite it, paragraph by paragraph so that it says the same thing. When you’ve finished, put the second version of your article into Ezine Articles.

If you’re really anxious to get good ranking, rewrite it a third time, and put that version into iSnare.com, and pay the $2 to have it distributed. Don’t worry that it will be duplicate content because you’re going to use this version of the article to get traffic. Just let it be out there getting readers.

EzineArticles is very strong. With a PR6 (Google page rank of 6), a link back from EzineArticles really helps your search engine optimization. Plus, EzineArticles will allow you to put a link back to your site from the body of the article.

So what you do is insert your article into the blank, and then, use some keyword-rich anchor text (keywords that are hyperlinked) that applies to your website and link back from it. For example, if you were in the dog training niche, you’d take a phrase like “dog training tips,” and you’d link it back to your dog training website.

I used this strategy for for my main client and it worked out great. It got him to the top of all 3 search engines at the same time and he gets boatloads of traffic every day–free search engine traffic. Try it. Wouldn’t you like to see your blog in the top slot at Google?

You can do it!

Hope this article was just right, take a look at our other articles while you’re here.

Cynthia ~Social Cowgirl
www.SocialCowgirl.com

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